Privacy Policy

The responsible body or person as defined by current data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Peter Jegutzki

Your Data Subject Rights

By contacting our data protection officer at the corresponding contact address provided on this site, you can exercise the following rights at any time concerning:

  • provision of information about your data that is stored with us and any processing of said data;
  • correction of inaccurate data related to your person;
  • deletion of your data that is stored with us;
  • limitation of data processing, in the case where we are not yet legally permitted to delete your data for statutory reasons;
  • objection to processing of your data stored with us and
  • data portability, provided you have agreed to this in the data processing or have entered into a contractual arrangement with us.
  • In the event that you have given us permission to perform any actions, you can choose to revoke said permission effective for the future at any time.

You can address any complaints you may have to the regulatory authority responsible for your case at any time. The responsible regulatory authority is determined by the federal state that you reside in officially, the state that you work in, or the state where the alleged violation took place. A list of the regulatory agencies (for the non-public area) with addresses can be found here.

Purposes for Data Processing by the Responsible Body and Third Parties

We only process your personal data for the purposes expressly stipulated in this privacy policy description. No transfer of your personal data to third parties for other purposes than those laid out herein is to take place. We only pass on your personal data to third parties if:

  • you have already given us express permission to do so,
  • the processing is necessary in order to successfully enter into a contractual agreement with you,
  • the processing is necessary for the fulfilment of a legal obligation,
  • the processing is necessary for the protection of valid interests and there is no reason to assume that you have a prevailing interest in the non-transfer of your data that is worthy of protection.

Logging of Basic Information During Visits to Our Website

When you access our website, information of a general nature is automatically gathered by means of a cookie. This information (server log files) contains for instance the type of web browser used, the operating system used, the domain name of your Internet service provider and other things of a similar nature. This consists exclusively of information which cannot be traced back to an individual person.

This information is necessary from a technical standpoint in order to be able to accurately provide you with the contents of the websites that you have requested by pulling them up and it cannot be avoided when using the Internet. This information is processed in particular for the following purposes:

  • to assure trouble-free establishment of a connection to the website,
  • to assure a smooth user experience of our website,
  • to evaluate system security and stability as well as
  • for further administrative purposes.

The processing of your personal data is based on our valid interest to collect data for the above-mentioned purposes. We do not use your data to draw conclusions about your personal identity. The recipients of the data only include the responsible person named above and, where necessary, staff charged by the former with processing requests.

Anonymous information of this type is analysed statistically in some cases, in order to optimise our Internet presence in terms of the backend system upon which it is based.

SSL Encryption
In order to protect the safety of your data, we use encryption processes (e.g. SSL) through HTTPS that reflect the current state-of-the-art from a technical standpoint.

Contact Form
When you enter into contact with us for inquiries of any type sent by email or contact form, you are giving us express permission to contact you. For this purpose, it is necessary to enter a valid email address. This address serves for the attribution of the inquiry and the subsequent response to the same. The entry of further data is optional. The details you enter are stored for the purpose of processing your inquiry as well as responding to any potential follow-up questions. After the questions you asked have been addressed, any associated personal data is deleted automatically.

Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (in the following referred to simply as “Google”). Google Analytics makes use of so-called “cookies”, that is to say, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is typically transferred to a Google server in the USA and stored there. Due to the activation of IP anonymity on these websites, your IP address is however abbreviated by Google within the member states of the European Union or in other treaty states of the European Economic Area before this transfer is affected. Only in a few exceptional cases is the full IP address transferred to a Google server in the USA and then abbreviated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, in order to create reports about the website activities and to perform further services for the website operator in connection with website and Internet use. The IP address transmitted by your browser in the scope of Google Analytics will not be brought together with other data by Google.

The purposes of the data processing lie in the evaluation of the use of the website and the creation of reports on activities on the website. Further associated services are to be subsequently performed based on the information regarding use of the website and the Internet. This process is based on the valid interest of the website operator.

You can prevent the storage of the cookies by adjusting the settings of your browser software accordingly; we call your attention however to the fact that such a move may also prevent you from being able to take advantage of the full functionality of this website. In addition, you can also prevent the recording of the data generated by the cookie related to your use of the website (including your IP address) by Google as well as any processing of said data on the part of Google by downloading and installing the browser plug-in found at the following link: browser add-on for the deactivation of Google Analytics.

In addition to or as an alternative to using the browser add-on, you can prevent tracking by Google Analytics on our site by clicking on this link. Doing so will install an opt-out cookie on your device, which will prevent any future data gathering by Google Analytics for this website when using this browser, as long as the cookie remains installed in your browser.

Google AdWords

Our website uses Google Conversion Tracking. If you came to this website by way of an ad from Google, a cookie will be placed on your device by Google Adwords. The cookie for conversion tracking is placed when a user clicks on an ad placed by Google. The validity of these cookies expires at the end of 30 days and they do not serve the purpose of personal identification. If the user visits certain pages on our website and the cookie has not yet expired, both we and Google are able to recognize that the user previously clicked on an ad and was redirected to this site. Every Google AdWords customer receives a different cookie. As a result, cookies cannot be monitored via the websites of AdWords customers. The information gained with the help of the conversion cookie serves to create conversion statistics for AdWords customers that have opted to take advantage of conversion tracking. The customers learn the total number of users that have clicked on their ad and been redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow them to identify users personally.

If you would prefer not to take part in tracking, you can refuse the placement of the cookie that is required for this purpose – for instance through a corresponding browser setting that generally deactivates the automatic placement of cookies or by setting up your browser such that cookies from the domain “” are automatically blocked.

Please note in this connection that you must take care not to delete opt-out cookies, as long as you continue to wish to prevent the gathering of measuring data. If you have erased all of the cookies in your browser, you will have to place the respective opt-out cookie again.

Use of Google Remarketing
This website uses the remarketing function of Google Inc. This function serves to present website visitors interest-related advertisements within the Google advertising network. A so-called cookie is stored in the browser of the website visitor, which enables the visitor to be recognized when they call up websites that belong to the Google advertising network. On these pages, advertisements can be presented to the visitor which refer to contents that the user previously called up on websites that make use of the Google remarketing function.

According to its own statements, Google does not gather any personal data in the scope of this process. If you should nevertheless prefer not to be subject to the Google remarketing function, you can fundamentally deactivate it by making the appropriate adjustments. Alternatively, you can deactivate the use of cookies for interest-related advertising through the advertising network initiative by following these instructions.

Use of Hubspot

AZOWO uses Hubspot, a service of Hubspot Inc., on its website for analytical purposes. Hubspot is certified under the EU-US Privacy Shield.

In using this service, so-called “web beacons” are employed, and cookies are also placed that are stored on your computer and that enable us to perform an analysis of your use of the website. The recorded information (e.g. IP address, geographical location, type of browser, duration of visit and accessed pages) is evaluated by Hubspot on behalf of AZOWO, in order to generate reports about the visit and the visited pages of AZOWO.

When you subscribe to the AZOWO email news as laid out in item 1 and download studies or other documents, we are also able to identify your visits to the AZOWO site individually with Hubspot using the additional information provided (above all, your name and email address) and potentially able to inform you about your preferred topics in a targeted manner.

In the event that you would generally prefer not to participate in this data gathering performed by Hubspot, you can prevent the storage of cookies at any time by making the appropriate adjustments to your browser settings (see Item III of the general data protection declaration).

You can find further information concerning the way that Hubspot works in the data protection declaration of Hubspot Inc.

Changes to Our Privacy Policy Guidelines
We reserve the right to adjust this privacy policy so that it remains in alignment at all times with the current legal requirements or in order to incorporate changes to our services within the privacy policy, e.g. on the occasion of the introduction of new services. The newly stated privacy policy then applies to subsequent visits to our website.

Questions for the Data Protection Officer
If you have any questions regarding data protection, please write us an email or contact the person in our organisation responsible for data protection directly:

Alina Rapp


Like many other websites, we also use so-called “cookies”. Cookies are tiny text files that are transferred from a website server to your hard drive. This allows us to receive certain data automatically, such as for instance IP address, browser used, operating system and type of Internet connection.

Cookies cannot be used to start programmes or transfer viruses to your computer. With the help of the information contained in the cookies, we can make navigating our website easier for you and ensure that it displays properly on your device.

In no event will the data we record be passed on to third parties or associated with personal data without your express consent.

Of course, you are also always fundamentally free to look at and use our website without allowing any cookies to be placed on your device. Internet browsers are frequently configured by default to accept cookies. In general, you can deactivate the use of cookies at any time by adjusting the corresponding settings in your browser. Please refer to the help function of your browser in order to learn how to change these settings. Please note that individual functions of our website may potentially not work properly if you choose to deactivate the use of cookies.

The cookies used on our site include:

Cookie name: _ga

Expiration date: 2 years

Purpose: Used to distinguish between visitors.

Loading of Third-Party Scripts
Click here to deactivate the loading of scripts provided by third parties (Google Tag Manager, Google Analytics, etc.) on our website:

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This site uses first- and third-party cookies and similar technologies to analyze your use of our site, personalize your browsing experience, and play interest-based advertisements. If you continue using our website, we assume that you agree to the use of cookies as described in our Privacy Policy. You can also find opt-out information there.